High level of commitment. Strong business development in (Go to) markets with high potential. MarkCom omni-canal and Global UX expert. 14 years as digital pure player then 5 within a consulting agency.
took 20% market share of French local advertising in less than 2 years,
leading the moneytainment French regulation / 50% market share,
successful digital transformation of a Belgium retail company in 30 years of inertia / 400 shops (P.O.S) / €M120 TO: +7% growth,
built a paying community of one million members.
For a highly competitive industry.
Company looking for powerful growth focused on acquisition and retention of paying customers.
Where business & data intelligence means something.
Where creativity & innovation is seen as a key competitive added value.
Where global UX management is a daily concern.
Lived +13y at London, Brussels and Malta. Worked at France, Belgium, Sweden, Ireland, London, Malta, Curiosity works here. "Every day is day one" (Jeff Bezos). LMTD: Leading, Managing, Thinking, Deal Making.
MATCHEM - NJJ PROJECTS XII & XIII (NJJ HOLDING)
Depuis décembre 2020
Group digital transformation.
Complete digital assets overhaul (14 months roadmap - developers' army).
Monetization of digital and online media assets (paywalls). Media portfolio of 8 titles (Print, desk, mobile, app, and digital editions) leading to 1 billion 200 million page views and 12 million annual users market leadership. (covering the entire population of horse racing bettors).
Online betting operator platform under French licenses (HR and Sports), product/market parity, innovative features and premium rewarding programs.
Products parity ++.
Go to markets (international).
Onboarding new business (BtoC as BtoB).
From media and operator to Social Betting & Gaming Platform.
Driving the rejuvenation of the group target and the acquisition of new customers.
The JOA Group is the 3rd largest (in GGR) gaming and entertainment operator in France with 33 land based casinos on French territory, a gaming club at Paris and an online betting site offering sports and horse betting. (2 300 employees).
AFJEL / ARJEL (Now ANJ.fr) / TracFin official spoke person.
Joint Venture (Gaming1.com) manager.
Managing all departments involved (Marketing, IT, Finances, Legal, Compliance...)
Reproduction of exclusive pieces of Contemporary Art on different kind of support.
Limited edition only – numbered and signed by the Artists.
Customization on demand.
3 years of growth (TO: €K50 to €K200) then sold in November 2015 with profit.
Founded from scratch.
Full development activities leading to a complete e-purchase on demand website.
Leading to the first Premium Contemporary Art Customization website.
CMO / BDO & Shareholder
ChiliGaming Group (Iliad Group)
à août 2012
Chiligaming Group - Gambling Operator, London/Malta (headquarters) – 50 employees – GW $15M – member of the Power 50. French Licensed by ARJEL. Global media deals and negotiations, white label, content providing, main partnership supervisor: Free.fr, Setanta TV (Ireland), SEO, Google Adwords, Famous Poker Players as Ambassadors sponsoring.
iGamingFrance.com: Managing Director > leading BtoB gaming online magazine > 3 people.
Madeinpoker.com: Managing Director > leading BtoC poker online magazine > 3 people.
Achieving these 2 companies as profitable, tripling their audience. Main partnership of the company on a daily basis operation for French market (Free.fr – Iliad Group – Second biggest French internet provider – 12 million users > internet – TV box).
International Group expansion
EGamingReview Awarded in 2009: Industry Rising Star.
Achieving a 120K acquisition & retained paying customers.
Digital Acquisition channels & Data Analytics tools
SEO / SEA / Affiliates
Social Networks & SMO
Lead nurtering and retargeting
Google Analytics / Hotjar / Studio / Tableau / Selligent
Marketing & Communications
Digital Pro Active
Google / LinkedIn
à mars 2016
Google Professional Certificated LinkedIn Professional Certificated SEO / SEA / Publication / Analytics
International Business & Development School - Lyon
MSc Economy (with highest distinction: major of the school). French certificated level 1: Master (DESS - Bac +5) / European certificated level: CEC 7. Equivalent to an M.B.A. in Economics & International business management.