Jérôme-Olivier Falcon
Business Unit Director - VP Marketing - Regional Managing Director.
Fluent in English
Digital native
Depth understanding
Innovative thinking
360°
46 ans
Permis de conduire
Situation professionnelle
Consultant
Ouvert aux opportunités
Présentation
Smooth Agitator | Facilitator | Simplifier.
High level of commitment. Strong business development in (Go to) markets with high potential.
MarkCom omni-canal and Global UX expert.
14 years as digital pure player then 5 within a consulting agency.
* took 20% market share of French local advertising in less than 2 years,
* leading the moneytainment French regulation / 50% market share,
* successful digital transformation of a Belgium retail company in 30 years of inertia / 400 shops (P.O.S) / €M120 TO: +7% growth,
* built a paying community of one million members.
- For a highly competitive industry.
- Company looking for powerful growth focused on acquisition and retention of paying customers.
- Where business & data intelligence means something.
- Where creativity & innovation is seen as a key competitive added value.
- Where global UX management is a daily concern.
Lived +13y at London, Brussels and Malta.
Curiosity works here. "Every day is day one" (Jeff Bezos).
LMTD: Leading, Managing, Thinking, Deal Making.
High level of commitment. Strong business development in (Go to) markets with high potential.
MarkCom omni-canal and Global UX expert.
14 years as digital pure player then 5 within a consulting agency.
* took 20% market share of French local advertising in less than 2 years,
* leading the moneytainment French regulation / 50% market share,
* successful digital transformation of a Belgium retail company in 30 years of inertia / 400 shops (P.O.S) / €M120 TO: +7% growth,
* built a paying community of one million members.
- For a highly competitive industry.
- Company looking for powerful growth focused on acquisition and retention of paying customers.
- Where business & data intelligence means something.
- Where creativity & innovation is seen as a key competitive added value.
- Where global UX management is a daily concern.
Lived +13y at London, Brussels and Malta.
Curiosity works here. "Every day is day one" (Jeff Bezos).
LMTD: Leading, Managing, Thinking, Deal Making.
Expériences
Advisory Services (Consultant - Owner)
MindTheGap
Depuis 2013
Lyon/Brussels
France
- MindTheGap is a Digital Strategy Consultancy
MTG helps entrepreneurs orient themselves in their strategic choices.
Based on more than 15 years of expertise in international markets in disrupted industries, the agency mainly but not only supports on issues of customer acquisition and retention. - Goods & Brands / Fintech / Entertainment / e-Content / Connected Devices / IT Agency / Gaming / e-Sport / e-Purchase
- Significant Revenues increase (lowest: 3% / biggest: 20%)
Managing Director Online Activities
JOA GROUP
Juin 2018
à août 2019
CDI
Lyon
France
- The JOA Group is the 3rd largest (in GGR) gaming and entertainment operator in France with 33 land based casinos on French territory, a gaming club at Paris and an online betting site offering sports and horse betting. (2 300 employees).
- AFJEL / ARJEL (Now ANJ.fr) / TracFin official spoke person.
- Joint Venture (Gaming1.com) manager.
- Managing all departments involved (Marketing, IT, Finances, Legal, Compliance...)
- Managing all external partners
- Divide the structural deficit by two.
- Managing platform change
- COMEX/BOARD
South Europe Media & Marketing Director
StarsGroup
Février 2017
à mai 2018
CDI
ST JULIANS
Malte
- France|Spain|Italy|Portugal|Belgium
- Launch of BetStars and the share liquidity platform
- Recovered lost market share since 5 years within 11 months
- Managing SE verticals: +30 people
- +30M€/y net Mkg/Com budget
- Liaising & responsible for all regional media and external partners
- Official spoke person (liaising with SE regional authorities).
Founder - Owner
Digital Age of Design & Art
2012
à 2015
Brussels
Belgique
- * Luxury Goods - Fine Contemporary Art.
* Reproduction of exclusive pieces of Contemporary Art on different kind of support.
* Limited edition only – numbered and signed by the Artists.
* Customization on demand.
* 3 years of growth (TO: €K50 to €K200) then sold in November 2015 with profit. - Founded from scratch.
- Full development activities leading to a complete e-purchase on demand website.
- Leading to the first Premium Contemporary Art Customization website.
CMO / BDO & Shareholder
ChiliGaming Group (Iliad Group)
Mars 2009
à août 2012
CDI
London
Royaume-Uni
- France|Swiss|BeNeLux|Germany|Poland
- Chiligaming Group - Gambling Operator, London/Malta (headquarters) – 50 employees – GW $15M – member of the Power 50. French Licensed by ARJEL.
Global media deals and negotiations, white label, content providing, main partnership supervisor: Free.fr, Setanta TV (Ireland), SEO, Google Adwords, Famous Poker Players as Ambassadors sponsoring.
* DeepStackOpen event creation sold to Unibet http://www.deepstackopen.com/past-editions/
* WPT Marrakesh.
* iGamingFrance.com: Managing Director > leading BtoB gaming online magazine > 3 people.
* Madeinpoker.com: Managing Director > leading BtoC poker online magazine > 3 people.
* Achieving these 2 companies as profitable, tripling their audience.
Main partnership of the company on a daily basis operation for French market (Free.fr – Iliad Group – Second biggest French internet provider – 12 million users > internet – TV box). - International Group expansion
- EGamingReview Awarded in 2009: Industry Rising Star.
- COMEX/BOARD
- Achieving a 120K acquisition & retained paying customers.
- Doubling the GW with a + 25% on the target.
Main Speaker at The iGaming France Conferences (Shareholder)
iGaming France
2009
à 2012
CDI
Paris
France
- Main iGaming French Inside News website and organization.
- Lobbying
- Conferences
- Direct Negotiations with French State (Economy Ministry)
- Leading to the French eGaming Opening & Regulation (ARJEL).
Speaker
ESCD 3A
2009
à 2010
Bénévolat
Lyon
France
- International Business & Development School
- Digital Disruption and International Biz courses
Managing Director - French Speaking Areas
PocketKings Ltd.
Juin 2008
à mars 2009
CDI
Dublin
Irlande
- France|Swiss|BeNeLux|French Canada
- World Poker leader - 600 employees - £1B GW.
- Strategy, Budget and P&L full responsibility.
- $10M Media plan management
- Achieving a + 30% on the rake target + 50% on the GW.
Managing Director - French Speaking Areas
Unibet Ltd.
Janvier 2005
à juin 2008
CDI
London
Royaume-Uni
- France|Swiss|BeNeLux
- Belgium and London (headquarters) – 400 employees – GW £110M - €M45 budget mgt.
* Public and press relations + corporate + French lobbying and Official Main speaker.
* Cross selling internal promotion and retention management / First VIP program of the company established with a Black Premium Pass. - Leading the French BU to 50% market share.
- Strategy, Budget and P&L full responsibility.
- Achieving a + 300K retained paying customers> over achieving GW and EBIT by 150% the target.
Marketing & Communication Consultant
Incubalyon
2003
à 2005
CDI
Lyon
France
- Incubator &Communication agency (business nursery), Lyon (headquarters) – 40 employees.
- Public and press relations, marketing and business development consultancy.
- Advices for an average of ten ongoing different projects by year.
- COMEX
- Achieving 6 living projects as companies.
Chief Marketing & Communication Officer
Webcity.com SA (Carrefour Group)
1999
à 2003
CDI
Lyon
France
- France|Belgium|London|Barcelona
- Headquarters – 100 employees
Local agencies in the 8 biggest French cities
37 cities covered with local content
+ London, Brussels and Madrid - Achieving a + 190K retained paying customers.
- 20% National Market Share of Local Advertising Business.
- First Car-pooling service ever / Bought CanalFood.com / First local Ticketing service.
- LiveCity: first local live news before iTélé
- First dedicated premium ticket booking service with Pathé Group.
- Local advertising market disruption
- Constrains the leaders of the sector to come on my digital territory
- Board
Product Manager
Jet Multimédia / iProvider Europe Explorer
1998
à 1999
Lyon
France
- France|Swiss|Belgium|Spain
- Digital Virgo (9 Telecom Group – listed in Paris) – Internet Provider & Re-creative Company - Lyon (headquarters) – 200 employees – GW €70M.
- Launch of internet providing services in France, Switzerland, Belgium and Spain.
- Distribution of 28 million connection kits.
- Leads up to 1M connections/month in pay-per-view > + 30% of the group GW.
Loisirs
Sorties
- Restaurants
- Galleries
- Cinema
Voyages
- City trips on each continent
Lectures
- Advertising & Medias studies
- Geopolitics, Economics & Sociology
- Astrophysics
Sport
- Fitness
- Skiing
Arts
- Contemporary Arts
- Watches
- Luxury goods
Compétences
B.Unit Leadership
-
Project & Team Management
Avancé
-
P&L - EBITDA Full Responsible
Avancé
-
Outperform with Small & Mid-Caps
Expert
- Strong impact on results
Growth Hacking
-
Growth Hacking Techs&Methods
Avancé
-
Intra-preneurship
Expert
-
Disruption
Avancé
-
Acquisition & Retention
Avancé
-
Marketing automation
Bon niveau
-
Lead nurturing & re-targeting
Avancé
Business Strategy
-
Business Intelligence
Bon niveau
-
Business Development
Avancé
Marketing Strategy
-
Marketing & Communications
Expert
-
Operational Marketing
Bon niveau
-
Digital Marketing
Bon niveau
-
Global UX
Bon niveau
Formations
Digital Pro Active
Google / LinkedIn
Janvier 2016
à mars 2016
Google Professional Certificated
LinkedIn Professional Certificated
SEO / SEA / Publication / Analytics
LinkedIn Professional Certificated
SEO / SEA / Publication / Analytics
DESS Economy
ESCD 3A
1997
à 1999
International Business & Development School - Lyon
MSc Economy (with highest distinction: major of the school).
French certificated level 1: Master (DESS - Bac +5) / European certificated level: CEC 7.
Equivalent to an M.B.A. in Economics & International business management.
MSc Economy (with highest distinction: major of the school).
French certificated level 1: Master (DESS - Bac +5) / European certificated level: CEC 7.
Equivalent to an M.B.A. in Economics & International business management.