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Jérôme-Olivier Falcon

Business Unit Director

Fluent in English
Digital native
Depth understanding
Innovative thinking
Jérôme-Olivier Falcon
46 ans
Permis de conduire
Lyon (69002) France
Situation professionnelle
Ouvert aux opportunités
Intra-preneur. High level of commitment. Strong business development in (Go to) markets with high potential.
MarkCom omni-canal and Global UX expert.
14 years as digital pure player then 4 within a consulting agency.

* took 20% market share of French local advertising in less than 2 years,
* leading the moneytainment French regulation / 50% market share,
* successful digital transformation of a Belgium company in 30 years of inertia / 120 people / €M120 TO: +7% growth,
* built a paying community of one million of prescribers members.

- For a highly competitive industry.
- Company looking for powerful growth focused on acquisition and retention of paying customers.
- Where business & data intelligence means something.
- Where creativity & innovation is seen as a key competitive added value.
- Where global UX management is a daily concern.

Lived 15y at London, Brussels and Malta.
Curiosity works here. "Every day is day one" (Jeff Bezos).
En savoir +
  • BetStars & South Regulated Territories Share Liquidity Launches
En savoir +
  • Luxury Goods & Brands / Fintech / Music App / Entertainment / Classifieds Ads / Connected Devices / IT Agency...
Détails de l'expérience
  • Significant Revenues increase (lowest: 3% / biggest: 20%)
En savoir +
  • Founded from scratch.
  • Full development activities leading to a complete e-purchase on demand website.
Détails de l'expérience
  • Leading to the first Premium Contemporary Art Customization website.
En savoir +
  • International Group expansion
  • EGamingReview Awarded in 2009: Industry Rising Star.
Détails de l'expérience
  • Achieving a 120K acquisition & retained paying customers.
  • Doubling the GW with a + 25% on the target.
En savoir +
  • Lobbying
  • Conferences
Détails de l'expérience
  • Direct Negotiations with French State (Economy Ministry)
  • Leading to the French eGaming Opening & Regulation (ARJEL).
En savoir +
  • Digital Disruption and International Biz courses
En savoir +
  • Strategy, Budget and P&L full responsibility.
  • $10M Media plan management
Détails de l'expérience
  • Achieving a + 30% on the rake target + 50% on the GW.
En savoir +
  • Leading the French BU to 50% market share.
  • Strategy, Budget and P&L full responsibility.
Détails de l'expérience
  • Achieving a + 300K retained paying customers> over achieving GW and EBIT by 150% the target.
En savoir +
  • Public and press relations, marketing and business development consultancy.
  • Advices for an average of ten ongoing different projects by year.
Détails de l'expérience
  • Achieving 6 living projects as companies.
En savoir +
  • Achieving a + 190K retained paying customers.
  • 20% National Market Share of Local Advertising Business.
  • First Car-pooling service ever / Bought / First local Ticketing service.
  • LiveCity: first local live news before iTélé
  • First dedicated premium ticket booking service with Pathé Group.
Détails de l'expérience
  • Local advertising market disruption
  • Constrains the leaders of the sector to come on my digital territory
  • Steering Committee
En savoir +
  • Launch of internet providing services in France, Switzerland, Belgium and Spain.
  • Distribution of 28 million connexion kits.
Détails de l'expérience
  • Leads up to 1M connections/month in pay-per-view > + 30% of the group GW.
En savoir +


  • Restaurants
  • Galleries
  • Cinema


  • City trips on each continent


  • Advertising & Medias studies
  • Geopolitics, Economics & Sociology
  • Astrophysics


  • Fitness
  • Skiing


  • Contemporary Arts
  • Watches
  • Luxury goods

B.Unit Leadership

  • Project & Team Management
  • P&L Full Responsible

Growth Hacking

  • Growth Hacking Techs&Methods
  • Intra-preneurship
  • Disruption
  • Acquisition & Retention

Business Strategy

  • Business Intelligence
    Bon niveau
  • Business Development

Marketing Strategy

  • Marketing & Communications
  • Operational Marketing
    Bon niveau
  • Digital Marketing
    Bon niveau
  • Global UX
    Bon niveau

Digital Pro Active

Google / LinkedIn

Janvier 2016 à mars 2016
Google Professional Certificated
LinkedIn Professional Certificated
En savoir +

DESS Economy


1997 à 1999
International Business & Development School - Lyon
MSc Economy (with highest distinction: major of the school).
French certificated level 1: Master (DESS - Bac +5) / European certificated level: CEC 7.
Equivalent to an M.B.A. in Economics & International business management.